budweiser
The 2018 FIFA World Cup left in its wake unforgettable moments... as well as 3 million Budweiser plastic cups. Instead of just throwing these away, the brand decided to do something special and used these cups to build ReCup Arena, a football pitch made entirely out of recycled materials.
The red-and-white polypropylene cups were melted down into granules and then stretched into threads that would go into making the 65 x 34 meter pitch, with the subs’ benches and even the drainage system also made of recycled beer cups.
The ReCup Arena will remain a meaningful legacy of the World Cup for both the city of Volzhsky and the rest of the world, drawing attention to crucial issues of recycling plastic waste.
watch full case by Bootleg here
watch full case by Bootleg here
client:
budweiser
agency:
bootleg
director:
superdesigners
motion:
Valeriy Lunchuk
Yaroslav Svyatykh
sound:
Cadeu
15.22.5.18.6.12.15.23
How often do we consider the benefits of the information acquired online? Of course, this very video was made with the help of YouTube tutorials. Yet by opening this Pandora’s Box, it is ourselves we find at the bottom — in the morning, scrolling through useless snippets from the lives of social media influencers. To hell with them!