DJ Oguretz is an embodied stereotype of 2000s’ rave culture. The video cooks up a mishmash of nostalgic themes: old video games, rave parties, vintage outfits and hairdos, playfully evoking the spirit of the decade. The main character is a typical urban dweller from your average Russian city: an internet icon and a hip raver.

MTS is one of the leading telecom providers in Russia. In June 2018, the company hosted its annual shareholder meeting at the Lotta Plaza building in Moscow, where it reported on its progress and shared a roadmap for the next few years.