the odyssey
A dark mysterious garden, an ancient city, a labyrinth, life-giving waters and a desert to cross ― from the novels of Borges and the Scripture, and into the music video for EIMIC
Like in an open-world video game, the character explores different locations inspired by surreal and symbolic paintings.
moodboard
(counter-strike game, arkhip kuindzhi, giovanni bellini, van gogh, max ernst)
The character is a digital image of the musician trapped in an endless loop of a mythological story.
scanning process
The story is split into 6 chapters that appear out of chronological order. Two of them, meant to unchain the loop, were lost, so the story goes on and on, again and again
client:
EIMIC
director:
superdesigners
motion:
Angelina Toros
editing:
Ivan Benr
Ilya Perevedentsev
lettering:
Arseny Arkatov
music:
EIMIC
dj oguretz
DJ Oguretz is an embodied stereotype of 2000s’ rave
culture. The video cooks up a mishmash of nostalgic
themes: old video games, rave parties, vintage outfits
and hairdos, playfully evoking the spirit of the decade.
The main character is a typical urban dweller from your
average Russian city: an internet icon and a hip raver.