montblanc glacier
Montblanc is a German brand originally produced exclusive ink pens. Nowadays is a well known luxury goods manufacturer. In 2022 the brand launched a new Glacier collection with ice pattern inspired by gorgeous snow peaks of Mont Blanc.
Superdesigners were invited to develop a series of films showcasing selected products. Creating realistic 3D ice was interesting and challenging part of the work, balanced with clean and smooth visual story line.
tests
client:
montblanc
agency:
weiden+kennedy
cgi by:
superdesigners
executive producers:
Ilya perevedentsev
Valeriy Lunchuk
design team:
Alexey Tsarev
Sasha Vorobyova
Andrey Zhandarov
Ilya Perevedentsev
project manager:
Ekaterina Panova
sound:
weiden+kennedy
the intermission
Our studio’s first creative output after a planet-wide break explores the conflict between internal and external discipline. In what way is human perception affected by the incompatibility of creative impulses and external systemic constraints, and why does this inevitably result in an explosion of inner freedom?