NAP LAB
In the calm before sleep and the haziness of morning, inspiration tends to drop by unannounced. Those moments, straddling the line between awake and asleep, become fertile grounds for creative sparks.
The starting point of the development of this video emanated from an AI-generated interior (on the left), which we transformed into the focal point of the unfolding narrative (on the right). There is also a creative element to it when a random picture or a sudden thought is then used to craft an entire world, weaving together threads of imagination and inspiration.
While working on this project, the team also reasoned about the balance between trusting the creative impulses that come during slumber and the discipline of deliberate ideation and hard work.
research/extra stills
CGI:
superdesigners
Creative director:
Perevedentsev ilya
Art director:
Alexey Tsarev
Design & Animation:
Alexey Tsarev
Grigory bespalov
Ivan Karimov
Mikhail Kulikov
Daniil Karmazin
Lettering:
Arseny Arkatov
Original Sound:
Cadeu
Rimowa TikTok shorts
Rimowa approached us with a request to develop some ideas for a series of TikTok videos. They didn’t have a specific request for storylines and were open to something cool and cheeky, so we came up with 10 different playful sketches for them, three of which went into production. We made it bold and clean, but also made sure to have some fun!