15.22.5.18.6.12.15.23
How often do we consider the benefits of the information acquired online? Of course, this very video was made with the help of YouTube tutorials. Yet by opening this Pandora’s Box, it is ourselves we find at the bottom — in the morning, scrolling through useless snippets from the lives of social media influencers. To hell with them!
mood board
We all have a clear concept of personal hygiene but rarely consider the sheer number of micro-influences on our bodies and minds. In order to quit this game, we should change our optics and see the overflow for what it is: infectious data that permeates and contaminates our very beings with samey images and regurgitated news as it tracks our every move and commodifies our ever-narrowing attention spans.
Do not waste your mental energy on digital conformism, embrace digital hygiene today.
client:
self-initiated
director:
superdesigners
motion:
superdesigners
sound:
Cadeu
the odyssey
A dark mysterious garden, an ancient city, a labyrinth, life-giving waters and a desert to cross ― from the novels of Borges and the Scripture, and into the music video for EIMIC