rimowa space crew
RIMOWA is a world-leading manufacturer of premium high-tech suitcases. Since its foundation in 1898, RIMOWA has invariably stayed true to the key principles of quality and innovation. The company champions cutting-edge forms of media such as 3D animation and motion design in order to create authentic and refined advertising.
The Superdesigners studio collaborated with Sucuk und Bratwurst to develop a global marketing campaign for Rimowa's new suitcase models. As part of a new color variation program, Mars & Mercury are the two new upcoming tones for the Original Aluminum range of premium suitcases.
The concept is all about continuous forward motion. As we’re moving, we go through open suitcases as if they were portals, beyond which we discover different worlds, one for each color. This combination relies on a vivid orange inspired by the landscape and atmosphere of Mars, whereas the deep elevated grey evokes the surface of Mercury.
RIMOWA SPACE CREW STICKERS
RIMOWA MERCURY
RIMOWA MARS
STILLS AND SHORT ANIMATIONS
PROCESS VIDEO
Brand:
Rimowa
Creative Direction:
yannis henrion (rimowa)
agency\ad:
sucuk & bratwurst
production coordinator:
Josephine Kinsey
(sucuk & bratwurst)
CGI:
superdesigners
motion team:
Dmitry Anisimov
Ilya Perevedentsev
Denis Unishkov
Sasha Vorobyova
Valery Lunchuk
Liuba Sokolova
project manager:
ekaterina panova
sound-design & music:
Andrey Danilov
Vasily Sumin
Cadeu (process video)
Stills Retouch:
rgberlin
suitcase modeling:
vladislav lusin
Valentino backnet sneaker
Valentino is an Italian clothing company founded in 1960 by Valentino Garavani. Since October 2008, the creative director is Pier Paolo Piccioli.