Valentino backnet sneaker
Valentino is an Italian clothing company founded in 1960 by Valentino Garavani. Since October 2008, the creative director is Pier Paolo Piccioli.
A project we made in collaboration with Sucuk & Bratwurst studio. We created digital dimensions, each reveals the shape and style of the new Valentino Backnet sneaker, so you can explore the sneakers through sensory experience — reinterpreting their most essential details into a collection of imagined dimensions.
The project contains a large number of interesting simulation nuances and techniques. This way we synthesized classics for contemporary perception.
Model of the boot was made from 360° photographs. It was finalized during the project and by the time of rendering we received an exact copy of the product in 3D to bring sensory experience to the forefront for the new sneaker, which features a perforated VLogo and customizable backing.
new text
client:
VALENTINO GARAVANI
agency:
Sucuk&Bratwurst
cgi:
superdesigners
sound:
Sound: SCX Sound Design
motion:
Sasha Vorobyova
Iwan Prokhorov
Ilya Perevedentsev
Maxim Meshkov
Valery Lunchuk
shoe model:
Vladislav Luzin
project manager:
Ekaterina Panova
letter, lotus and legend
Martial arts have always been a breath of fresh air for western culture. Starting with the first American film adaptations about the samurai, a unified philosophy of perfecting one’s mind and spirit has been accreting additional cultural layers without losing its distinct archaic character.